We curate products to keep out the baddies and pretenders, and invite in the wholesome and conscious.

Clean & Simple: We look for ingredient listings with few, simple, whole food and easily defined ingredients that are organic, Non-GMO, have no food industry additives, no high-fructose corn syrup.


We source products from companies that integrate ethical stewardship of land, sea and fresh waters in all their practices. This can include everything from renewably-sourced energy to power their operations to sustainable fishing to rainforest protection.

New Moon on The ‘Gram